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Daniel Manzela
5 min read
Unveiling the "Gold Mine": Our Unique Data Generation Engine
Background Story One of our objectives during the research and development phase was to bring in more local customers to physical stores....
Daniel Manzela
2 min read
Hybrid Shopping Experiences
Consumers seek seamless and convenient ways to shop in today's fast-paced world. Traditional brick-and-mortar stores, e-commerce...
Daniel Manzela
1 min read
Trends of Hybrid Retailing: Showrooming and Webrooming
The retail industry is constantly evolving and new buzzwords emerge every year. Two such terms that have gained popularity recently are...
Daniel Manzela
2 min read
The Macro Economy of Hybrid Retail
As the rest of the world knows, almost every industry is experiencing digitization. According to data, by 2030, 90% of our purchases will be
Daniel Manzela
2 min read
Future of Retail - What the future of retail will look like?
Hybrid. Buying a watermelon online from a seller that sells watermelons outdoors on a table right across the street is the future. Seems...
Daniel Manzela
2 min read
Local Retail - How communities impact the Retail industry?
Retail has been part of our lives for over 10,000 years. We have been exchanging goods and services with the locals since as far back as...
Daniel Manzela
2 min read
Omnichannel VS. Hybrid Retail
Omnichannel vs. Hybrid Retail What is Omnichannel exactly? According to Wikipedia: In other words, Omnichannel allows simultaneous access...
Daniel Manzela
2 min read
Why is Hybrid Retail so important?
Evolution. Digital has been part of our lives for over 20 years, and it reached its peak by being 20% of our purchases globally, while...
Daniel Manzela
2 min read
What is “Hybrid Retail”?
Hybrid Retail — The ability to shop directly from a brick-and-mortar store online and offline (in-store) using a smartphone. A women...
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